Business Advisory
Built to Last

Providing a Clear Path to the Public Markets For Innovative Startups, Hypergrowth Companies, and Enterprises

Our Mission

As your business advisory partner, we want to help pave your capital plan & path to liquidity.

Founder focused. Entrepreneur-friendly. Living through the pain of how venture capital works, we discovered a clear need for someone to protect, structure, and represent innovative entrepreneurs, businesses, and startups. We maximize value by supporting your strategic planning across your multi-year plan.


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Advisory Services

We provide full Go-to-Market services, including marketing, legal, and accounting needs, in preparation of your Public listing.

Corporate Strategy

Deep-dive into your inner workings to create a roadmap for growth, exits, or go-to-market listing.

Financial Advisory

Advice on capital structure, 5-year planning, pro-forma readiness, recommendations of types of investment vehicles to maximize your chances of success.

Board & Advisory

Build a sustainable capital structure that protects your business and equity through our board, advisory and consulting services.

Private Placement

Leverage our extensive investor network for strategic capital while protecting your cap table.

Shell Investments

Utilize UpCapital's Shells positioned for the Canadian public markets.

Client Portfolio

Vertical Farming Technology
Stack Foods Industries

Producing North America's top quality plant protein as a sustainable food product using cutting-edge, patented technology.

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Integrated Solar Panels
Solar Earth Technologies

North America’s first paving integrated photovoltaic solution is here to revolutionize the way the world generates clean energy. Transform any ground surface into a robust dual-use electric generating surface that runs on renewable solar energy.

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Electric Aviation Ground Support Equipment
Hallor Industries

Canadian-built electric airport ground support equipment (GSE) and luggage tractors that are best-in-class. Modularly designed for full utility, safety, and major operating cost savings.

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Electric Stand-up ATV
LyteHorse Labs

Canada’s only stand-up EV ATV. Patented, ready for final testing and shipping. Expansion centers in Michigan and soon, US dealerships. Utilities in law enforcement, fire & rescue, defense, industrial (distr./mfg), sports/rec.

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