Business Advisory
Built to Last

Providing a Clear Path to the Public Markets For Innovative Startups, Hypergrowth Companies, and Enterprises

Our Mission

As your business advisory partner, we want to help pave your capital plan & path to liquidity.

Founder focused. Entrepreneur-friendly. Living through the pain of how venture capital works, we discovered a clear need for someone to protect, structure, and represent innovative entrepreneurs, businesses, and startups. We maximize value by supporting your strategic planning across your multi-year plan.


Learn More

Advisory Services

We provide full Go-to-Market services, including marketing, legal, and accounting needs, in preparation of your Public listing.

Corporate Strategy

Deep-dive into your inner workings to create a roadmap for growth, exits, or go-to-market listing.

Financial Advisory

Advice on capital structure, 5-year planning, pro-forma readiness, recommendations of types of investment vehicles to maximize your chances of success.

Board & Advisory

Build a sustainable capital structure that protects your business and equity through our board, advisory and consulting services.

Private Placement

Leverage our extensive investor network for strategic capital while protecting your cap table.

Shell Investments

Utilize UpCapital's Shells positioned for the Canadian public markets.

Client Portfolio

Online Vegan Marketplace
Vejii Holdings

Online vegan grocery store with Plant-Based Meats and Seafoods, Vegan Cheese and Dairy, plus Frozen Foods and Vitamins. Built for rapid scale, allowing brands to reach national exposure utilizing Vejjii's existing infrastructure of data, tech, marketing, and logistics.

Learn More

Electric Stand-up ATV
LyteHorse Labs

Canada’s only stand-up EV ATV. Patented, ready for final testing and shipping. Expansion centers in Michigan and soon, US dealerships. Utilities in law enforcement, fire & rescue, defense, industrial (distr./mfg), sports/rec.

Learn More

SaaS Human Performance Analytics

Cutting-edge health technology platform helps with prevention, safety, recovery, and enhanced human functionality in the work and sports sector.

Learn More

CPG Spirits & Alcohol
GameDay Spirits

First-ever spirit brand to cater to the more than 200 million sports fans in the U.S. Handcrafted small-batch vodka, spiked RTD energy drinks, and Kentucky straight bourbon whiskey.

Learn More


SAK1 Signs Definitive Agreement with GoGallop

We are pleased to announce the completion of the Definitive Agreement with the target company, GoGallop Studios, and are on track to go live for trading on the Canadian Securities Exchange (CSE) in the coming months.

Read more